Notes from the studio.
What we're learning about starting companies that pay their own way — written by the people doing the work.
The boring business thesis
Why we keep starting companies most founders would scroll past — and why their customers keep paying.
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Your first 90 days have one job
Everything except the first paying client is a distraction. Here is how we protect a founder's calendar.
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What an SOP is actually for
A good SOP isn't paperwork. It's the reason the tenth client gets the same result as the first.
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Kill switches are a kindness
Shutting a company down at the right gate saves a founder a year. We explain how we make that call.
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Pricing a productized service
Flat monthly pricing, fixed scope, no custom work. The three rules that make a service business scalable.
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Hiring your first delivery pod
Who to hire first, what to measure, and why the pod lead matters more than headcount.
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Notes from Florida small businesses
Forty conversations with owners in Alachua County. The same five problems kept coming up.
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